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The 8 most important skills for managing social media accounts





 1- Planning skill

One of the most important skills that you must acquire in order to be able to manage all accounts on social media, is the skill of professional planning, as it is certain that each platform of these means differs from the other in terms of users, and you will also need to understand these users well and create a marketing plan in order to work and ensure that the greatest possible benefit is achieved through these means, 

A realistic work plan must be developed that takes into account several factors, such as: the executive and advertising costs, the specified time period, and their proportion to achieving the target purpose.


2- Protect your social media accounts

Social media account managers must be careful to secure the account, with the accounts of brands on social networks, information has become the first target for hackers,


Change your password monthly

Enable two-step authentication

Activate interaction on accounts

Stay away from unknown links


2- The skill of creating attractive content

One of the most important skills that must be acquired in order to be able to achieve the best results within these means, is the ability to create content within those means, as in light of the presence of this huge number of pages belonging to many other companies, you will always need to create content that attracts customers to follow your accounts And start buying through you


3- Creativity and innovation skill 

One of the skills that must be acquired in order to be able to manage social media accounts professionally, is the skill of creativity and the search for modern ideas to start with on all accounts. If you follow all major companies and brands on their accounts with these means, you will find that they always have the ability to Creativity and innovation of modern ideas, and this is what makes them acquire a lot of new customers, and also this creativity creates an interactive atmosphere for them, and it could even be the main reason for the company to spread virally among all customer users, and this is called viral marketing, which is one of the most important goals companies are looking for Always, so always be creative and try as much as possible to work with ideas outside the box


4- Customer service and communication 

Customer service through social networks is a system for providing support to customers by interacting with them, responding to their inquiries and complaints, fulfilling their requests, and covering their services in a timely manner. More than a third of social networking site users, with an average of 1 out of 3 people, prefer to receive services from brand managers through social networking sites. 


5- Time management

The tasks of a social networking account administrator do not end, and sometimes he performs more than one task at a time, so a practical time plan must be developed and implemented to accomplish the specified tasks. It is also necessary to plan for each account separately. It is not preferable to have more than one account at the same time, as this affects the achievement of the tasks of each of them.

The goal of time management is not just to complete tasks on time, but to work to raise production efficiency and increase performance effectiveness.


6- The skill of event making in social media


One of the strong skills that will make a big difference for you in managing your accounts through social media, is the skill of creating an event and creating an interactive atmosphere all the time. For example, we always see the accounts of brands on all social media platforms, either you create an event such as present A very strong offer and attracts all customers and users beyond imagination or to take advantage of events and occasions professionally, and this is what makes them achieve the greatest possible successes through these events. You can go to what the hashtag means and how to deal with it correctly on different platforms


7- Writing skill

Make sure that you will need this skill all the time, because it will help you to manage all accounts correctly and also provide content in a useful way. On everything that is new, and in fact a lot of brands write posts all the time, and if you look at those posts, you will find that they differ from each other in terms of wording and different attractive titles that contribute greatly to achieving the desired goals. We advise you to go to how to define the category Targeted in email marketing?


8- The skill of analysis and review

One of the most important skills that you must acquire in order to be able to manage all your accounts on social media, which is the skill of analysis and review that will make you know the most important positive results that you obtained through those accounts and also your marketing operations, in addition to that you will know all the negatives It was also the reason for not achieving any positive result and working to fix the mistakes it made,



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