1. Paying attention to content that adds value to the audience
Make sure to publish high-quality content that combines interest and entertainment, in various formats, whether text posts, images or videos. And do not forget that Facebook is a social network based on continuous interaction, the contents published on Facebook have a limited shelf life, and people in it are always looking for new content. Therefore, you should schedule your posts on a daily basis, as this calls for increasing the followers of your Facebook page and maintaining the interest of your current followers.
2- Share your page in your personal news and outside of Facebook
Tell your friends and family about your Facebook page. Ask them to like the page and share it with their friends and communities, and don't forget about other platforms. Share your Facebook Page on your website, in your marketing materials, and in blog posts in order to make sure that it is visible to all people who might want to follow your Page.
3. Use the video
One of the best ways to get more followers on your Facebook page is to post high-quality videos. Facebook users love to watch video, as about half a billion people watch videos on Facebook every day, about 8 billion videos a day.
Try to post more videos on your page, preferably at least some of your productions, which is getting easier. With your smartphone, you can shoot an entertaining, educational or news video and publish it directly to your account for people to watch.
4- Join or create relevant groups
By posting under your Page's name to groups relevant to your business, you can reach people who are interested in your business and increase your Page's followers. If you don't find suitable groups, you can create your own to create a community and increase engagement with your business Page.
5- Use stories
Facebook Stories help personalize your account. Through it, you can share photos and videos from your mobile phone about your personal or professional life or behind the scenes from your company. It is also very popular, as it always appears at the top of the page for your followers.
6- Advertising
You can also increase the number of your followers by advertising your page on Facebook and Instagram. This is done through funded campaigns and attract your target audience
7- Maintaining an active community
If people come to your Page and know it's active, they are more likely to like it and interact with the existing community. You can also use Page Insights to see when your followers are online the most, what kind of content gets the most engagement, and then tailor your content accordingly.
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