For marketing, social media and design professionals, learn about the dimensions of social media platforms images
1. Facebook photo sizes
With 2.7 billion monthly active users in the second quarter of 2020, Facebook is the largest among all social media platforms. Facebook reached one billion users in the third quarter of 2012, and it was the first time a social network had reached this number of users.
avatar size
It must be at least 180 x 180 pixels
The image appears in dimensions of 170 x 170 pixels on desktop devices
The image appears in 128×128 pixels on smartphones
The profile picture is cropped to a square shape
Your profile picture is cropped circularly
The image appears on your posts or comments as 32 x 32 pixels while browsing
cover photo size
It appears on the page with dimensions of 820 x 312 pixels
The minimum possible size is 400 x 150 pixels
It is shown to users of smart devices with a size of 640 x 360 pixels
In order to get the best possible result, upload the image in JPG format less than 100KB
It is preferable to upload images that contain a logo or text in PNG format
Stories
The ideal dimensions for Facebook Stories images are 1080 x 1920 pixels (16:9).
Events
Event photos need to be 470 x 174 pixels in size to be fully visible
Publications
The most suitable size for publication images is 1200 x 630 pixels
If you publish a link in your post, the image will appear as 1200 x 620 pixels
2. Twitter image sizes
Twitter is the second most important social media platform after Facebook, and Twitter users are known for their adoption of serious issues such as political issues and public opinion issues. Statistics show that in addition to registered users on Twitter, there are about 500 million visitors who browse Twitter per month without logging into their accounts. To use appropriate dimensions for Twitter images, pay attention to the following criteria:
personal picture
Preferably the dimensions of the profile picture should be 400 x 400 pixels
Maximum image size is 2MB
Supported formats include JPG, PNG and GIF
The image is displayed at a size of 200 x 200 pixels
Cover Photo
Preferred dimensions are 1500×1500 pixels
Maximum image size is 5MB
Supported formats include JPG, PNG and GIF
Publications
The minimum image size for publications is 440 x 220 pixels, with a ratio of 2 to 1 .
The maximum size for still or moving images (GIFs) is 5MB from smart devices, and 15MB from desktops.
Images are displayed at 1200 x 675 pixels
If you post tweets with a link and an image, the image will display at 800 x 418 pixels
Twitter Stories (Fleets)
Twitter Stories or Fleets are displayed in 1080×1920 pixels, a feature available to smartphone users only.
3. Instagram photo sizes
Since its founding in 2010, Instagram has played a huge role in changing the culture of many around the world to become the most preferred platform for many individuals among the various social media platforms. Now it is one of the cornerstones of the digital marketing world. The importance of Instagram marketing has increased dramatically in the past few years, with the number of users of the platform reaching about one billion people per month around the world. To use appropriate dimensions for Instagram photos, pay attention to the following criteria:
personal picture
It is displayed on your personal page in dimensions of 110 x 110 pixels
It is recommended that you upload your personal photo in dimensions of 360 x 360 pixels
Publications
Vertical images are displayed as 1080 x 1350 pixels by 4 to 5 .
Horizontal images are displayed in 1080×608 pixels
Stories
Instagram stories dimensions are 1080×1920 pixels by 9 to 16
The IGTV cover image is 420×654 pixels
4. LinkedIn Image Dimensions
Linkedin is the most powerful network around the world in the field of business. Linkedin helps its users to develop their network of practical relationships, develop themselves and present their work, as well as search for work and apply for vacancies, among others.
The number of LinkedIn users, which was launched for the first time in 2003, has reached 760 million users worldwide, and the number of monthly active users has also reached about 230 million. To use appropriate dimensions for LinkedIn images, pay attention to the following criteria:
company logo image
Dimensions should be 300 x 300 pixels
The maximum image size is 4MB
Available formats include: JPG, PNG and GIF
The logo appears in the search results in dimensions of 60 x 60 pixels
company page cover
The preferred size for a company page cover photo is 1536 x 768 pixels
Minimum dimensions are 1192 x 220 pixels
The maximum image size is 4MB
Available formats include: JPG, PNG and GIF
personal page
Preferred size is 400 x 400 pixels
Cover image is displayed at 1584 x 396 pixels
Publications
Publication images are displayed at 1200 x 1200 pixels for desktop devices, and 1200 x 628 pixels for smart devices
Image size for post with a link is 1200 x 628 pixels
video clips
The minimum dimensions for video clips are 256 x 144 pixels, and the maximum dimensions are 4096 x 2304 pixels
Maximum video length is 10 minutes
6. Pinterest Image Sizes
Pictures are the lifeblood of the Pinterest platform, everything on this platform revolves around pictures, or the so-called “Pins”. In order for your entire images to display the way you want them to, you should pay attention to the suggested dimensions for your Pinterest images.
personal photos
The images appear in dimensions on the profile page of the Pinterest platform, with dimensions of 165 x 165 pixels
While browsing, personal photos appear in dimensions of 32 x 32 pixels
profile cover
Preferred dimensions for cover photos are 800 x 450 pixels
Use 16 to 9 . photos
Publications (pins)
It is recommended that the image size for publications should be 1500 x 1000 pixels
Square images can be used with a size of 1000 x 1000 pixels
The best ratio of photos is 3 to 2
Maximum space for post images is 20MB
Story Pins
Pinterest Stories allow you to upload up to 20 images, videos or texts, and are usually used to create connected stories such as recipes, to tell a story, or to explain a concept.
Preferred sizes for Pinterest stories are 1080×1920 pixels by 9 to 16
Maximum space for Pinterest stories images is 20MB
6. Dimensions of Tumblr images
With around 469 million accounts, Tumblr is one of the most important social media platforms. The Tumblr platform has the ability to write long blogs and articles as well as photos, videos and visual content, so it usually attracts writers and artists. You should pay attention to the following criteria when using images on the Tumblr platform:
personal photos
Image size should be 128×128 pixels
The image appears on the main page with dimensions of 64 x 64 pixels
Cover (Banner)
Cover image dimensions should be 3000 x 1055 pixels
Minimum dimensions are 640 x 360 pixels
Publications
Minimum size is 500 x 750 pixels
The maximum dimensions are 1280×1920 pixels
Use a group of photos in a post
If using a single image, the width must be 500 pixels
If two images are used, they must be 245 pixels wide
If three images are used, they must be 160 pixels wide
Images used in links or text posts
In the case of link posts, images appear at 130 x 130 pixels
In the case of text, images appear 125 pixels wide, but expand to their normal size when pressed
Images used in audio post
Images are displayed at 169 x 169 pixels
7. Snapchat image size
In the third quarter of 2020, Snapchat had 249 million daily active users, sharing an average of 4 billion photos per day on the platform. In 2013, Snapchat introduced Stories to the world as the world's first social platform, which are photos that are shown only for 24 hours to your Snapchat followers.
After that, Snapchat users have the option to save and view their saved photos by going to the Memories section. Now, the Snapchat platform is one of the promising marketing channels that many companies rely on in their marketing plans. To use appropriate dimensions for Snapchat photos, pay attention to the following criteria:
Preferred dimensions are 1080×1920 pixels, with a ratio of 9 to 16 .
Maximum image size is 32MB
Available formats include: JPG and PNG
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