1- Study the product well
Studying the product that we want to put in an accurate and attractive description well comes as the first practice and steps that must be taken
It is done by store owners and websites in order to develop a professional and attractive description of this product. And studying the product here means
Learn about its features, characteristics and benefits, as well as its exact specifications and all information related to it; So you can describe
Well and attractively addresses the imagination of the buyer and pushes him towards the purchase with certainty.
2. Know the nature of your customers and know who to write to them
Knowing the category you are going to write for will help you know how you should describe the product. You should know the interests
The audience, their fears and desires, why they might want to buy your product, and how the product solves their problems. You should also precisely survey the desires of potential customers and what they are looking for in products and how they prioritize product attributes
3. Describe the features and then the characteristics
Characteristics are the technical and structural detail of a product's components, meaning that they describe a particular product. While the features represent the benefits that the customer will get from using that product, meaning they are the result of the characteristics and their practical impact on the ground.
An important point that you should also note when mentioning the features and benefits of the product; Reviewing the moral benefits that the customer will gain, and by moral positives we mean the customer's emotional state while using the product.
4. Write catchy titles
There is no quicker way to capture a customer's attention than a title that makes the customer stop to read more about the product, one that makes the customer wonder and curious to know more.
Advertising entrepreneur David Ogilvy, who has written several books on how to engage your audience, stresses the importance of engaging headlines in any content that is written.
5. Employ customers' opinions and criticisms in describing your products
Your products may get criticized a lot and that's perfectly normal. The first point we must note is that you do not despair and do not let negative opinions discourage you, always maintain your confidence in yourself and your products. The second point is to invest those criticisms or objections in developing the product description and the product itself.
6- Use simple language
It is also necessary and very important to use easy language in writing when describing the product and to choose simple words and words that are easy for the consumer or shopper to read and understand without trouble or misery, but at the same time it is necessary to maintain the integrity of the language greatly and to use the classical Arabic language in writing the description . Imagine it is as if you are talking to a customer who is coming face to face in your real store and they want to buy a product, try to imagine how the conversation will take place and how you will answer that customer's special questions, and turn that private dialogue into a description in words.
7-8. Setting description for search engines
You must optimize the content for search engines. Configuring all types of content in your store for search engine (SEO) is one of the most effective ways to market your online store, and it is only the first step in persuading anyone to buy your products.
You can achieve this by starting with Keywords, which are usually the search words that buyers use
Considering SEO standards in all parts of your store, from menus to product names to product descriptions, is a marketing tool par excellence. Imagine that your product and its excellent description topped the search results on Google, how many potential customers would that lead to you?
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