We will be retiring Alexa.com on May 1, 2022. For more information, click here.
Having been around for more than 25 years, Amazon announced its decision to pull the plug on the popular website's traffic analysis and ranking platform Alexa. Alexa.com will not be confused with Amazon's Alexa voice assistant, and it will not work after May 1, 2022. Now, if you are looking for a website like Alexa, we have compiled a list of the best Alexa.com alternatives that you can use.
What is Alexa.com?
Founded in April 1996, Alexa Internet is the web traffic analysis company behind Alexa.com. Three years later, Amazon acquired the site and has been running the service ever since. However, things are changing, as Amazon has announced that it will be retiring Alexa.com on May 1, 2022 . The company stopped offering new subscriptions on December 8, and existing customers will have access until May 1 next year.
It's worth noting that the change doesn't affect Alexa, the voice assistant behind Amazon smart home devices like Echo speakers and smart displays. Alexa will continue to exist as a viable alternative to Apple Siri or Google Assistant. Now that Amazon has decided to discontinue Alexa.com, you can check out similar options below.
1. Semrush
Launched in 2008, Semrush is a popular content marketing platform with powerful website analysis and SEO tools . Semrush has a wide range of features to help you with SEO, market research, and even paid search campaigns. Trusted by digital marketers around the world, Semrush is a viable Alexa.com alternative for keyword research and traffic analytics. A Semrush subscription starts at $119.95 for individuals and $449.95 for businesses.
Positives:
- Excellent keyword research tools
- track order
- Track backlinks
- competitor seo analysis
Negatives:
- steep learning curve
- one user per account; $45 for additional users
- Additional features can get expensive
- Requires an account to access the service
Check out Semrush (Free 7-day trial, starts at $119.95 per month)
2. Ahrefs
Ahrefs is another household name in the digital marketing space and a popular Alexa alternative among SEO experts. You can use this platform to improve your website, see how your website deals with competitors, explore keywords, track website rankings, and more. With over 11.8 billion keywords across 10 search engines , Ahrefs is known for its high-quality data metrics to give you actionable insights. If you really want to explore the full feature set, pricing starts at $99 per month and goes up to $999 per month for enterprise access.
Positives:
- Search keywords for 10 search engines
- Rich data set
- Check order history
- Keyword Ranking Alerts
Negatives:
- There is no free trial
- Not intended for beginners
Check Out Ahrefs (7-day trial at $7, starts at $99/month)
3. Similar site
If a website traffic comparison site is what you are looking for, a similar site is what you should try without fail. With Similar, you can view global ranks, country, and category for websites of your choice along with region-wide traffic and engagement metrics.
You can also check direct competitors and compare their ranks and participation rates. If your primary use case for Alexa.com is comparing website traffic, you should consider Likeweb as a capable alternative. You can also choose the Enterprise plan to get unlimited results per metric and up to 3 years of web traffic data.
Positives:
- Huge data set
- Multiple data points
- Export results
Negatives:
- There is no mobile app
- Expensive enterprise plans
Check Likeweb (Free, starts at $200/month)
4. SpyFu
Another Alexa.com alternative worth trying is Spyfu. With Spyfu, you can track your keyword rankings, check organic competitors, view competitors' PPC keywords, check competitors' backlinks by keyword, and much more.
Once the data is collected, you can choose to export it as an Excel, CSV, or PDF file . While the free version has a good set of features, the premium subscription gives you unlimited data access, data export, 10+ years of historical data, and API access.
Positives:
- Great for competitor analysis
- Keyword search
- Useful free plan and paid plans
Negatives:
- The user interface is a bit messy
- It can be a little overwhelming for beginners
- There is no full trial version
Check out SpyFu (paid free version starts at $33/month)
5. Moz Pro
Moz Pro is a complete SEO suite with multiple tools, including link explorer, keyword explorer, and rank tracker. The company has also added a file crawl feature to highlight content issues that can be used for optimization on your website. Although Moz Pro isn't exactly the same (or alternative) to Alexa.com, it does have powerful tools to improve your website and track your site's rankings. Moz Pro starts at $99 per month and goes up to $599 per month.
Positives:
- Keyword search
- track order
- link search
Negatives:
- Expensive plans
- Not ideal for beginners
Check out Moz Pro (30-day trial, starts at $99/month)
6. Serpstat
If you are looking for a service to help with keyword research, domain analysis, rank tracking, site review, and competitor analysis, then Serpstat has got you covered. Just like Semrush and Ahrefs, you get all the standard features you would expect from an SEO tool. However, the amount of data may not be as large as the competition. As for pricing, it ranges from $69 to $349 a month.
Positives:
- SEO competitor analysis
- check page
- Keyword search
Negatives:
- Keyword difficulty may not be accurate
- Lacks unique features
Check out Serpstat (Free, starting at $69 per month)
7. Ubersuggest
To sum up our list of the best Alexa.com alternatives, we have Ubersuggest. Key features of Ubersuggest app Include domain overview, dashboard for top-ranking pages, keyword suggestions, content ideas, and backlink history. While the service isn't as feature-packed as Semrush or Moz, Ubersuggest is beginner-friendly and gets the basics right.
Positives:
- Free version has enough tools
- Clean user interface
- Beginner friendly
Negatives:
- Not too advanced
- Limited backlink history
Check out Ubersuggest (Free, $29/month)
Alexa.com has always been one of the most convenient ways to analyze your web traffic. While retirement will be sorely missed, there are alternative, feature-packed solutions to help bridge the gap. If you are looking for a website like Alexa.com, we hope this guide will help you. If you think a similar service should be on this list, let us know in the comments section below, and we'll test it out.
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